I just returned from the latest conference brought to us by Forum for Healthcare Strategists called Customer Based Marketing Strategies.
Despite my reservations about it not being a bastion of potential decision-authority leads nor strong source for content, I was absolutely blown away by the talent addressing this targeted audience. The faculty presented lots of compelling models and illustrative case studies to spotlight how consumerism, population growth, payment systems and health system role-shifting are intersecting to shape the future of healthcare.
Having attended three conferences in the last 5 months, I've noticed that value varies as much as clothing styles. And as I rated this conference yesterday, I solidified for myself those components that make for an excellent conference:
- Session Content that teaches me something new
- Examples that really resonate with the audience, both from identifying with the challenge and from the way the chosen solution addressed the problems
- Speaking capabilities that capture your attention and don't let go
- Invitations to interact
- People with whom I may work, either as a strategic partner or as a client
- The conference site facilities
- Opportunities to network, grow your colleague base, and improve your relationships
- Discovery of new partners, solutions and people who can help you
For my money, I was pleasantly surprised that this conference had 95% of what I desire. Perhaps the Arizona Grand was a run-down, repackaged resort undeserving of its new name (formerly Point S. Mountain), but everything else was right on target. I am also surprised and delighted that most of the attendees, perhaps even as many as 66%, fell into the category of potential clientele, people who need what I have invested 20 years into solving professionally. Additionally, the subject matter was actually the stuff that all decision-makers, and not just those with marketing responsibility, are concerned about: How hospitals can grow service lines to improve market share, positioning, and importantly, revenues; Strategies for consumer engagement with healthcare organizations; Strengthening the connection of Physicians to healthcare organizations; How to leverage the latest internet tools to grow your brand; and, Changing your culture transformationally, so that health system employees become the ambassadors for consumers to have wonderful and lasting experiences.
Did anyone attend this conference? What are your thoughts about whether it accomplished for you the things you most enjoy? Where might it have missed the mark? I also am curious how other people define success at conferences, and how you determine if the conference worked. Share your thoughts.
------Michael
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